Your Network Builds Wealth: How Relationships Create Real Value

Your relationships are the cornerstone of your financial and professional success. The phrase "your network is your net worth" isn't just a catchy slogan—it's a powerful truth that has shaped careers, businesses, and fortunes across industries. As someone who has launched multiple successful ventures, navigated diverse fields from radio production to educational technology, and helped veterans launch their own businesses, I can attest that strong relationships have consistently been the driving force behind my achievements.

A Life-Changing Conversation

My journey took an unexpected turn during a train ride from Chicago to South Bend, Indiana. At 20 years old, I struck up a conversation with a fellow passenger who introduced me to her husband—the president of Leo Burnett, one of the largest advertising agencies in the country at the time. After talking with me for about 30 minutes, he gave me life-changing advice: “Bill, switch your major to marketing and communications. You’re articulate, you enjoy talking—this is your gift.” I followed his suggestion, changed my academic focus, and within a year of graduating, I landed a job in radio. That single conversation became the foundation for what I now call my personal board of directors—trusted individuals who guide me through critical decisions.

The Financial Power of Relationships

Over the course of my career, I’ve experienced three major business exits—all driven by relationships rather than technical expertise:

1. LikeLive: I founded an educational technology company that helped college applicants conduct virtual interviews.
2. Motor Vehicle Licensing Investment: I invested in a friend’s company despite knowing nothing about the industry, simply because I trusted him. The investment returned 100% annually for four years before being acquired.
3. Real Estate Syndication: Introduced by my father, this long-term investment provided monthly returns for over 40 years before yielding a highly profitable exit.

These weren’t successes born from deep industry knowledge—they were the result of decades of cultivating trust and building meaningful connections.

Building Your Personal Board of Directors

Today, I consult at least three or four trusted advisors before making any major decision. Even when I’m confident in my understanding of a subject, outside perspectives often reveal blind spots or open new doors. This practice has saved me from costly missteps and led to opportunities I would have otherwise missed.

To build a strong, effective network, consider these key principles:

• Be likable: People do business with those they genuinely enjoy.
• Show interest: Ask questions and listen more than you speak.
• Add value: Develop skills and knowledge that make you indispensable.
• Stay humble: Nobody wants to work with the person who believes they're the smartest in the room.
• Give freely: Help others without keeping score—you’ll be surprised how much it comes back to you.

One of the most impactful habits I’ve developed is helping others without expecting anything in return. When someone asks for my assistance, I don’t think, “What can they do for me?” Instead, I focus on paying forward the help I've received throughout my life. And every time, the benefits have multiplied far beyond what I could have imagined.

Networking Tips for Young Professionals

If you're early in your career, start thinking long-term. Many young professionals focus on immediate results, but the strongest networks take years to develop. Even introverts can thrive in networking environments by shifting the focus of conversations onto the other person. People love discussing themselves, so ask thoughtful questions about their background, interests, and goals.

Also, remember that you must bring something valuable to the table. Just like needing chips to play in Vegas, you need to offer something of value in your relationships. Become excellent at something—whether it’s writing, coding, design, or leadership—and use that as your currency in relationship-building.

Ultimately, your network truly defines your net worth—not just in dollars, but in opportunities, insights, and lifelong support. Every connection you cultivate today has the potential to shape your future in ways you can’t yet imagine.