Texas Bar Honors Old Austin's Lost Institutions

A Nostalgic Journey Through Austin's Past at Sign Bar

For two years, an East Austin bar has served as more than just a place to grab a drink. It has become a vibrant memorial and tribute to the city’s rich history, filled with neon signs and fluorescent colors that represent the names of long-gone Austin restaurants, bars, and other local institutions. This unique space is the result of a years-long passion project aimed at preserving elements of Austin's past and celebrating the businesses that once contributed to the city's charm. It offers longtime residents a chance to revisit their memories while also providing a historical perspective for newcomers and tourists.

Max Moreland, co-owner of Sign Bar, shared how the idea for the bar began as a joke between him and his partner, Matt Luckie. They had been collecting signs from their own failed ventures, which eventually started piling up in their space. However, it wasn't until the onset of the COVID-19 pandemic that they turned this collection into a serious endeavor. During this time, they began actively searching for a property to house their vision.

"We had a friend who showed us a property in East Austin, and it immediately clicked for what we were trying to do," Moreland explained. "We never really had a plan to find a location, but the concept needed so much space that it was hard to find somewhere near downtown. So we knew we'd be on the outskirts, but conceptually, it becomes more of a destination."

Although the duo has amassed around 180 signs in their collection, many have yet to be installed. Moreland mentioned that their long-term goal is to enhance the interactive experience at the bar by rotating signs and introducing new ones to create a fresh visit each time.

Some of the signs hold special significance for Moreland, tied to personal memories. He met his wife at Lavaca Street Bar, and he worked at Red Fez when he first moved to Austin. The Dart Bowl sign reminds him of his last night out before the pandemic began, marking the start of a period that felt like it lasted forever.

Guests often have their own favorite signs that evoke strong emotions. These signs are more than just remnants of old businesses; they are part of Austin's cultural fabric, creating a sense of community and serving as time capsules for memory and reflection. To help visitors learn more about these establishments, Sign Bar has included QR codes next to each sign, allowing guests to scan and read about the business, its location, and the years it operated.

"I think it's a beautiful walk down memory lane," Moreland said. "Different signs will bring back different memories for people—some joyful, some sad. One sign might be where someone got engaged, while another could be the last meal someone had with their grandparent. For each person, it means something different, and the best part for us is seeing longtime Austinites say, 'Oh my god, I totally forgot about that place.'"

Moreland and Luckie have spent years in Austin's bar scene, managing a variety of venues, including Mean Eyed Cat, Midnight Cowboy, Dive Bar, Star Bar, Gibson Street Bar, and Lala's Little Nugget. Each of these places has its own distinct ambiance and character, contributing to the unique identity of their respective neighborhoods.

Beyond their managerial roles, they share a deep appreciation for the efforts of fellow Austin entrepreneurs who poured their hearts into their businesses. By preserving these signs, Moreland hopes to honor those contributions and ensure that the legacy of these businesses isn’t forgotten.

"We've always tried to protect what makes Austin unique," Moreland said. "Places like Lavaca Street Bar, Star Bar, Midnight Cowboy, Mean Eyed Cat, Lala's, and Dive Bar are essential parts of our city's story. We don't want to see them disappear and turn into condos. Their histories are important, and it's crucial that people remember them."

If you're looking for a place that blends nostalgia with modern flair, head to Sign Bar located at 9909 FM 969, Building 3, Austin, TX 78724. Whether you're a longtime resident or a visitor, this bar offers a unique experience that celebrates the soul of Austin.