Ray Massey: Get Ready for a Chat with Mercedes' New AI

A New Era of Conversation with the Mercedes-Benz CLA

If you've ever found yourself talking to your car, the new Mercedes-Benz CLA might just be your ideal companion. Recently, I had the chance to road-test this sporty model in Denmark, and I was impressed by its AI capabilities that allow it to engage in complex conversations. This feature is a significant step forward compared to systems like Amazon's Alexa, although it isn't without its quirks.

The CLA 250+ is an all-electric version of the model, set to arrive in the UK this autumn as part of a new range of variants. Despite being slightly larger than its predecessor, it maintains a compact feel inside, though the rear legroom is somewhat limited. However, the front space feels more generous than it appears, and there's a decent boot capacity of 405 liters, complemented by a front trunk offering an additional 101 liters.

Styling and Interior Design

Externally, the CLA exudes a sporty, coupe-like aesthetic, blending a sleek saloon design with a smart-casual vibe. The front grille features 142 illuminated LED stars, while more stars are scattered around the vehicle. Inside, the design combines modernity with sophistication, though some elements lean toward looking a bit cheap. The dashboard is dominated by a 14-inch display, with an option to extend it for the front passenger, creating the MBUX Superscreen. Without this feature, the rest of the dashboard is adorned with more stars.

In urban environments, the CLA offers comfort and quietness, making it ideal for city driving. It includes various sensors that alert the driver to nearby vehicles, obstacles, and cyclists, allowing for timely evasive actions. On country roads, the CLA demonstrates a feistier side, with an 85kW battery and a 200kW electric motor providing swift acceleration from 0 to 62 mph in 6.7 seconds, reaching a top speed of 130 mph.

Performance and Range

With a claimed range of 484 miles, the CLA can comfortably cover distances such as the 400 miles from London to Edinburgh on a single charge. A 10-minute fast charge can provide a 200-mile top-up, making it a practical choice for longer journeys. However, the starting price of £45,615 for the Sport Edition is above the £37,000 cap for the Government's Electric Car Grant, which limits eligibility for the highest-value models.

AI Integration and Testing

The fourth generation of Mercedes-Benz User Experience (MBUX) infotainment system integrates AI from Microsoft and Google, drawing on knowledge from ChatGPT4o and Microsoft Bing Search. During my testing, I engaged with the AI, posing questions ranging from historical facts to current events. While it provided detailed answers, it struggled with more abstract queries, such as a philosophical conundrum about truth, where it simply changed the subject.

Future Models and Variants

Although only the 250+ version is launching in the UK initially, the more powerful 350 4Matic variant offers a quicker 0 to 62 mph time of 4.9 seconds. From early next year, a petrol-electric hybrid version will also be available, featuring 48-volt technology and a newly developed 1.5-liter 4-cylinder engine. Additionally, a second-generation CLA Shooting Brake estate version, with a claimed range of up to 472 miles, is set to launch in spring, featuring numerous three-pointed stars, including 158 embedded in the glass.

Verdict and Considerations

The new all-electric CLA 250+ is a smart and sporty choice with decent acceleration and a welcoming ambiance. For those seeking more power, the 350 4Matic all-wheel drive model offers a more muscular drive. Regardless of the variant, the AI integration ensures that conversation is never lacking.

Confusion Over the Electric Car Grant Scheme

While the Transport Secretary's announcement of discounts up to £3,750 as part of the Labour's £650 million Electric Car Grant scheme sounds promising, industry contacts caution that the details are complex. The grant is limited to cars costing up to £37,000, excluding top-selling models like Teslas. Additionally, carmakers must apply for eligibility, adding bureaucratic hurdles for dealers.