New Ordinance Seeks to Boost Veteran-Owned Businesses in Fresno

Veterans might soon find a more streamlined route to launching a business in the city of Fresno.

Nick Richardson, a member of the Fresno City Council, stated that Fresno is committed to building a community centered around service and opportunities.

On Wednesday, council members Nick Richardson and Nelson Esparza introduced an ordinance called the Small-Enterprise Relief for Veteran Entrepreneurs, or "SERVE" Act. This act aims to lower the obstacles veterans encounter when attempting to launch a business within the city limits.

Councilmember Esparza clarified that this regulation will grant an exemption for veterans from business tax license fees and cover up to $1,000 in municipal startup expenses during their initial year of operation.

The venture needs to commence within the boundaries of Fresno City.

Tobacco, alcohol, and cannabis enterprises will not qualify.

The council members state that the legislation entails minimal financial impact on the city but offers significant advantages to the community.

"By investing in those who have served, we are supporting leadership, innovation, and the principles that shape our community," said Esparza.

The SERVE Act will similarly eliminate the renewal fees for veterans' business licenses permanently, a move that Navy veteran Austin Naes believes will significantly benefit his business, MAYHEM Fitness located in northeastern Fresno.

" That's additional funds we could put towards machinery, with the aim of expanding our premises so we can better serve the local population," Naes said.

His fitness center provides a range of classes as well as massage services, meal preparation, a sauna, and additional amenities.

Naes suggests that the legislation might create opportunities for veterans similar to himself.

"Being veterans, we serve as leaders within our communities, and that’s the legacy I aim to create. Many other veteran-run enterprises share this desire to support and improve our community," Naes stated.

The proposal will be put before the city council on Thursday for their voting decision.

If approved, it might become active within approximately a month.

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