These Must-Have Gems Top Every Parent’s Shopping List (Yours Included!)

Posted by The News Pulse April 23, 2025 Post a Comment

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You're aware that Target offers nearly every item you could possibly require, which makes it the preferred all-in-one shopping spot for hectic mommies and daddies. Where else can you swiftly tackle both your grocery checklist and replenish diaper supplies with ease—or sometimes simply tap away on your phone? However, something that first-time parents might miss out on is the extensive range of budget-friendly yet charming baby and children’s labels available at Target.

And indeed, it’s extensive. This might feel daunting for new parents trying to navigate through all the options. That’s why I’ve put together a selection of top baby and children’s brands recommended by both What to Expect editorial team and parent communities. No matter if you're adding essentials to your registry or picking up things during regular trips toTarget, consider including these labels.

Cloud Island

If you're looking for budget-friendly yet adorable nursery furnishings and decorations, Cloud Island at Target is your best bet. This exclusive brand excels at designing products that are stylish but classic enough to be reused later for subsequent children. Additionally, they frequently introduce new offerings to keep their collection up-to-date. Some of my top picks include an endearing teddy bear nightlight, soft throws, and petite lighting fixtures.

However, Cloud Island doesn't stop at offering just baby bedding, decorations, and organizational items. They also produce incredibly soft (and very fashionable) infant clothing along with sleek diaper bags that you'd never guess were designed for diapers. While Target serves as your all-in-one shopping destination, Cloud Island stands out as an exclusive brand for everything baby-related.

You can likewise discover luxurious, high-end nursery items from brands such as Babyletto and Pillowfort.

Cat & Jack

Although Target offers numerous clothing and footwear options, nothing quite matches up to the combination of affordability and fashion offered by Cat & Jack. Their apparel comes in sizes ranging from newborn all the way to 5T, featuring designs that are both charming without being overly decorated with flashy prints or sparkles. Several Wirecutter editorial team members emphasize how durable these items are. In fact, our associate shopping director, Leah Rocketto, mentions that about half of her daughter’s closet comprises Cat & Jack garments passed down as hand-me-downs. It’s no surprise they offer a one-year warranty for their products.

Lovevery

A beloved subscription service among parents, Lovevery is known for its Montessori-style toys. However, at Target, you won’t have to wait a month for each themed box to arrive; instead, you can handpick items from their selection to build up your child’s toy stash right away. From colorful stacking rings to virtually unbreakable storybooks, hardwood form puzzles, and the popular Block Set Rocketto series that captivates kids, there are countless options available. The best part? All these toys operate without batteries, ensuring hours of screen-free fun for toddlers.

We also adore other stylish toy brands available at Target like Mushie (how about a pretzel-shaped teether?) and Hape.

Pipette

If you're looking for gentle skincare products suitable for sensitive skin like body wash, lotion, sunscreen, and balms, consider trying Pipette. Beyond its visually appealing packaging, its clean, unscented formulations have garnered praise from parents as well. It scores extra points because it’s both vegan and hypoallergenic. That might explain why it ranks among the best-diaper rash creams according to WTE reviews.

Lalo

Recently introduced at Target, Lalo offers streamlined versions of essential baby products such as training cups, high chairs (which have appeared on more than 500,000 registries), and play mats—all in calming colors including oatmeal beige, sage green, and blueberry blue. This stylish line of items for feeding times, playtimes, and bath times integrates effortlessly into most homes, much to the delight of many modern parents.

Bobbie

At Target, you'll find all your feeding necessities ranging from trendy breast pumps to modern high chairs inspired by Swedish design. The store also carries Bobbie, an erstwhile subscription-only formula brand that has gained significant traction recently. Plus, should your scheduled delivery be postponed, picking up a container of Bobbie at Target becomes conveniently straightforward since they stock it exclusively.

However, one reason why parents continue to subscribe to Bobbie is due to its formula. This European-inspired recipe not only complies with FDA approval but also adheres to the latest EU regulations concerning components such as DHA and iron. Additionally, it holds USDA organic certification; crucial elements like dairy, whey, and casein originate from small family-run farms across the United States.

Joie

You likely already know that Target stocks popular high-end baby essentials such as car seats and strollers from well-known brands like Graco and Chicco. However, you may not expect to see some more niche labels available there as well. One of these is Joie, an European company known for producing reliable and fashionable car seats, strollers, and swings designed with durability in mind. Additionally, they provide a one-year warranty should anything go awry. Parents who contribute to What To Expect praise this brand for its adaptability and user-friendly design elements. For instance, take the Joie Chili Spin 360 car seat; it includes rotating triggers on either side, eliminating the hassle of trying to maneuver around your child to secure them properly.

Mockingbird

While Mockingbird doesn’t boast an extensive range of products, their(Mockingbird Single-to-Double Stroller 2.0) has earned praise from both What to Expect magazine’s editorial team and parents everywhere. You can exclusively try out and purchase this highly sought-after stroller at Target. Despite being more affordable than many premium strollers, it comes packed with features such as easy one-hand folding, compatible car seat adapters, and multiple accessory options like additional seating and riding attachments suitable for expanding households. Additionally, its smooth handling across various terrains makes it ideal for urban walks around town as well as leisurely outings at local parks.

Millie Moon

Given that you go through approximately 3,000 diapers during your baby's first year, having plenty on hand is essential. Fortunately, Target provides a wide range of reliable options such as Millie Moon. These exclusive-to-Target premium diapers do not contain lotions, latex, or perfumes, which make them perfect for infants with delicate skin. Parents who use cloth diapers appreciate how "ultra-soft" and "leak-free" Millie Moon products are, particularly beneficial at night. Additionally, they offer eco-friendly, pH-balanced wipes and training pants made from plants, catering to every aspect of diapering requirements.

Bonus: Target consistently offers some form of diaper promotion, enabling you to get these premium diapers along with an added benefit. For instance, currently, buying two packs of Millie Moon diapers or training pants earns you a $15 gift card.