Brooklyn Girl Scout Triumphs Over Manhattan Rival, Crowned Top Cookie Seller in NYC for 2025

A new ruler of the cookie world has emerged.

A charming girl from Brooklyn has been named the leading Girl Scoutcookie salesperson across the entire city after selling over 2,500 boxes ofTagalongs, Trefoils, and Thin Mints, as reported by The Post.

In Bay Ridge, Ashleigh F., after reigning as the top broker in Brooklyn for two consecutive years, finally ousted her longtime rival from the coveted position she had maintained for three years in a row.

"It truly feels amazing. There’s just no other way to put it," Ashleigh mentioned, noting that there were several shrieks when she received the news.

The 12-year-old cadet sold an item delicious 2,528 cookies this year — which, at $7 a box, equates to $17,696 in profit.

The sum was greater than necessary to surpass reigning champion Avianna Spatz from Manhattan, who Ashleigh had gotten acquainted with during their time as the leading cookie sellers in their individual boroughs.

“Me and Ashleigh have been doing Girl Scouts for the past like five years and we’ve had this little rivalry, like, ‘Who can sell them more and who can be the number one seller?’ And I’ve had it for the last three years. It was an amazing feeling to be the best — I’m glad Ashleigh got this,” Avianna, 13, told The Post.

The impressive accomplishment came easily to Ashleigh, who dedicated around eight hours each week selling the famous treats in Prospect Park — along with numerous additional days. influencing the social media algorithm to engage with an even broader audience.

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The seventh-grader utilized her mother’s Facebook account as her own personal promotional platform, sharing enticing photos of delicious goodies and increasing the charm quotient in videos that emphasized how each sale would help support local Girl Scout troops.

On Mondays, they would upload the clips; Tuesdays saw her dad sharing them; Wednesdays brought comments from a friend aiming to increase visibility, and this pattern continued until every clip attracted over 1,000 views, as her father, William, detailed.

The clever marketing approach provided a much-needed uplift, complementing her established strategies — which included placing stalls at highly frequented spots across Brooklyn.

"We sell them at train stations on weekdays and in the evenings when people are returning from work, and on pleasant weekends, we head to the park," Ashleigh explained.

When The Post inquired about her specific location, the Cadet chuckled. She mentioned it was confidential—and she's already competing with other Girl Scouts for prime spots.

“She went on to say that she needed to arrive early.”

After setting it up, the cookie connoisseur allows the treats to handle all the charming conversations.

All Ashleigh has to do is get her customer’s attention with an easy smile and an irresistible question: “Hi. Would you like to buy some Girl Scout cookies?”

And if the customer tries to weasle their way out by saying they don’t have cash, Ashleigh follows up with the closer: “We take Venmo!”

Most customers don’t need convincing, she explained — pointing to one man who chased her family down the street after he caught them loading the van with 18 boxes of Do-si-dos, all of which he eagerly took off their hands.

Even though Ashleigh was previously the top-selling agent in Brooklyn, she was surprised to learn that she secured the number one spot again in 2025. This came as a shock because her sales figures were lower compared to those of the last two years.

In 2024, she sold an additional 364 boxes, and the previous year, she sold another 41 boxes. Meanwhile, TriBecca teenager Avianna Spatz has been consistently selling approximately 5,000 boxes over the last three years.

Nevertheless, the Girl Scouts of Greater New York (GSGNY) faced challenges this year. They managed to sell 1.1 million boxes in 2025, which represents an 8% decrease compared to the previous year, possibly due to the $2 increase in price per box.

"I was really astonished because this year we only just managed to exceed my target of 2,500," Ashleigh stated.

My father believes that people will consistently shell out $20 for cookies, regardless of whether they buy five boxes or just two.

Ashleigh wasn’t the only one who climbed to the top this year. Winter, a Brownie, became the top seller for Staten Island after selling 2,500 boxes, a total she tied with new Manhattan seller Naomi.

Bronx Cadette Kalila and Queens Senior Julia maintained their borough top spots after hawking 2,008 and 1,551 boxes, respectively. The NYC Girl Scouts asked that the high-performing scouts’ last names not be used to protect the young women’s privacy.

The reigning champion, Avianna, fell entirely off the charts this year, but the modest teenager stated that’s simply how life goes sometimes.

For Avianna, the defeat carried mixed emotions as she yearned to clinch the championship once more. However, her aspirations were overshadowed by the pressures of college applications, preparations for her bat mitzvah, and burgeoning enthusiasm for volleyball.

The girl scout from Manhattan managed to sell only 600 boxes this year as she prepares to conclude her tenure, which will come to an end when spring ends this season.

But she warned that her little sister Eliana, 5, will continue her legacy.

“I’m excited because my sister, she’s going to be starting Girl Scouts soon, so hopefully she can regain the title and get some of that feeling for herself.”